Atlas Studio Reopening Public Relations Campaign
Project scope
Categories
Product or service launch Sales strategy Marketing strategySkills
marketing strategies press releases promotional materials campaign monitor public relations brochures researchThe main goal of this project is to create a public relations campaign to promote the reopening of Atlas Studio's physical in-person yoga, meditation, mindfulness classes, workshops, teacher training, and therapist training. We are partnering with the University of Waterloo School of Architecture and a local Natural Foods Store to offer in-person yoga classes in Cambridge, On as a test pilot for sustainable green recovery in the region.
In order to achieve the project goal, learners will need to complete the following tasks:
- Research and develop a comprehensive public relations plan.
- Create a marketing strategy that includes a mix of digital and traditional media.
- Review and make recommendations for website and social media presence of Atlas Studio.
- Create promotional materials, such as flyers, brochures, and press releases.
- Develop a budget for the campaign.
- Monitor the progress of the campaign and make adjustments as needed.
Orientation meeting for the project
Weekly check in meetings
Setting SMART goals
Project Management
Orientation to company eco-system - Slack, OneDrive, Trello, Canva, Later, Google, Squarespace...
Free access to online resources - yoga
Supported causes
Good health and well-beingAbout the company
A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.