We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our early-stage tech start-up. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.

We believe you will need to conduct the following research:

1. Our organization’s costs, target customers, revenue targets, and business goals.
2. The competitive landscape
3. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
4. A/B test landing pages with different price models.

We want to have a proven pricing model, so we can have a successful launch.

The tasks to complete the project are outlined in an Executive Summary that illustrates your research findings and recommendations on our pricing model, which include:

• Establish pricing objectives
• Pricing parameters such as discounts, promotions, and pricing tiers.
• Pricing strategies: Such as bundling, segmentation, and dynamic pricing.
• Test and refine: Test the pricing model and refine it based on feedback
• A visual presentation of your research findings and recommendations.

Student support includes:

• Direct engagement with the CEO for supervision throughout the project.
• Access to primary and secondary market research, including our competitor analysis
• Access to stakeholders and advisors