Reel Youth Social Media
Project scope
Categories
Communications Media Visual artsSkills
canva (software) graphic design communication calendaring software marketing collateral social justice self-motivation social media researchPosition: One individual student
Throughout the year, we recognize events and holidays that are relevant to our extended online community, including Indigenous youth and Elders, queer youth and adults, new Canadians, Black youth, and young people facing economic and social barriers. We are looking for an individual to create graphics, populate our Reel Youth social media calendar, and schedule posts them on our online platforms. We hope you can:
- research and present options for a social media calendar platform
- populate it with relevant annual dates that relate to the work we do
- provide insight into youth and Northern perspectives on annual events
- create draft social media graphics using Canva for twitter, instagram, and facebook
We hope you have:
- Research and graphic design skills
- Expertise with social media platforms
- A self-starting attitude and ability to communicate clearly
- A social justice orientation
10-15 hours per week for a total of 80 hours
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Expertise in social media platforms
- Using tools like Canva and Adobe Creative Cloud to design prototypes that can be implemented into our marketing collateral
The student would be paired with a primary staff member who will be the point of contact to oversee tasks and be available as necessary to meet and provide guidance. The student would be part of our small team and join in conversations around best practices in the work we do, and how best to serve the communities we work with. Would also be involved in weekly staff meetings.
About the company
Reel Youth is a media empowerment project of MakeWay Charitable Society that delivers community development programming to youth and adults across Canada and internationally. Film production and distribution programs are designed to create positive change in young people's lives through technical skill building, leadership training, creative collaboration with peers and mentors, and increased connection to community resources.
Our award winning programs support participants to create media about issues they care about as they gain tangible media production and leadership skills. Programs are as much about film making as building personal resiliency in marginalized youth to overcome challenges, be successful, and inspire those around them.