The primary objective of this project is to raise public awareness about the importance of agritech education and its impact on sustainable agriculture in Newfoundland and Labrador. Students will create and execute a comprehensive advocacy campaign that highlights the benefits of agritech initiatives, engages the community, and encourages participation in NL Eats' programs. This project aims to foster a greater understanding of agritech and inspire action toward sustainable agricultural practices.The goal of this project is to develop and implement a multi-faceted public writing and advocacy campaign that effectively communicates the value of agritech education to diverse audiences. By the end of the project, students will have increased public awareness and engagement in NL Eats' programs, contributing to the promotion of sustainable agricultural practices in the region.

Market analysis report detailing target audiences and recommended communication strategies.

A series of social media posts and graphics ready for publication.

Blog posts and articles for the NL Eats website and other platforms.

Digital newsletters designed and scheduled for distribution.

Press releases written and distributed to relevant media outlets.

• Provide relevant resources and system setup in advance of the kick off call
• Conduct one-on-one regular weekly check-in call 
• Team sprint and collaboration to ensure progress is not blocked.
• Allow the learners to share the work they do for us to share with stakeholders
• Doing design review sessions weekly bringing in other teams such as marketing and communications.