VistaBee, a leader in digital storytelling for the real estate industry, seeks to enhance its marketing strategy by incorporating innovative ideas from marketing students. The primary goal is to increase brand visibility, optimize customer engagement, and drive business growth. This project involves developing actionable marketing initiatives, including content creation, social media campaigns, and audience targeting strategies. By leveraging the fresh perspectives of marketing students, VistaBee aims to create a measurable impact on lead generation efforts and solidify its position as a market leader. The project will focus on practical applications of classroom knowledge to real-world marketing challenges, providing students with an opportunity to contribute to a high-impact business objective.

Project Outcomes and Deliverables

Learners participating in this project will be expected to complete the following tasks and deliverables to achieve the project goal:

Marketing Strategy Development

• Conduct a market analysis to identify key trends, competitors, and opportunities in the digital storytelling and real estate industries.
• Develop a comprehensive marketing strategy tailored to VistaBee’s target audience, focusing on increasing brand visibility and lead generation.

Content Creation

• Design and produce high-quality, engaging content for VistaBee’s marketing channels, including social media posts, blog articles, email campaigns, and/or short promotional videos.

Campaign Execution Plan

• Create a detailed social media campaign plan with suggested platforms, content calendar, and key performance indicators (KPIs) to measure success.

Audience Insights and Segmentation

• Perform audience research to refine customer personas and recommend effective targeting strategies.

Marketing Assets

• Provide deliverables such as:
• A market analysis report summarizing findings and recommendations.
• A set of designed marketing materials (e.g., social media templates, ad creatives).
• A 1-2 page executive summary outlining the proposed strategy and campaign.

Presentation of Results

• Prepare and deliver a final presentation summarizing key insights, strategy, and proposed actions.