We are an emerging Financial services company we focus on mortgages and secure investments, we want to be the one stop shop for our clients putting them on a proven path to generate long term wealth and change their financial story. We want to stand out in our industry...can you help?

The first task will be a deep dive on our company, the founder, the vision and the book written by the founder. With this level of understanding you will be tasked to develop a news worth pitch design to encompass all assets at your disposal and test the pitch with different media outlets and publications. The goal is to get media attention via an interview or article published in a paper or relevant magazine.

Students will spend the first half researching and creating strategy and the second half executing it.

This will include finding the appropriate audience, drafting the appropriate messaging, testing audience sentiment, etc.

The execution of the project includes reaching out to key media channels, other marketing channels and building a network of centers of influence who can expand the reach of our services and the book as a possible lead magnet.

The end goal is to get public relations exposure on media, radio, etc. channels as well as create a lead generation system that works.

Working directly with the CEO on a weekly basis. Directing the students to all assets available to them. The students are more then welcomed to visit us in person in Mississauga for support as well.