We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We ​​want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada. To be more specific, we need and advertising campaign for the relaunch of our fusion opera called The Prop Master's Dream scheduled for Nov 2024.

We would like to continue the work with student have done to date and develop current tools and processes, be it in print or in the digital format, that we can continue to use on an ongoing basis in the promotion of our art form and organization, and more specifically to promote our November Opera relaunch.

In collaboration with key members at our organization, students will design and create a comprehensive advertising/promotional strategy that can be adapted to different events and needs.

This will involve several different steps for the students, including:

• Familiarizing themselves with the art form, our mission and goals.
• Identifying groups that the promotional materials will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.
• Assisting in the development of leaflets, posters, videos, and / or brochures.

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups and how to reach out to them
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners and how to reach out to them
• Creation of a marketing plan strategies including digital and print
• Updating or developing social media tool to aid in advertising/promotion
• Designing promotional materials for our campaign

Final deliverables should include

• A final report indicating what tools have been set up/developed
• A 10-minute presentation.
• Demonstration of media tools and short instruction on their use

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our organization’s mission and goals
• Our awareness campaigns of the premiere opera in November 2022
• Input on choices, problems or anything else the students might encounter.
• Inform students on current tools being used
• Provide background on previous and current advertising campaigns