To validate the market demand, feasibility, and competitiveness of Zinio’s business model, which focuses on connecting ERP contractors from Africa with companies in North America and Europe.

Assignment Goal:

To gather and analyze data that confirms the viability and potential success of Zinio in its targeted market segments.

Tasks to be Completed:

1. Market Analysis: Study the size, trends, and characteristics of the ERP market in both Africa and South America including the target regions (North America and Europe).

2. Competitor Analysis: Identify and analyze major competitors, their offerings, strengths, and weaknesses.

3. Customer Insights: Conduct surveys, interviews, and focus groups with potential users (ERP contractors in Africa/South America and businesses in North America and Europe) to understand their needs, preferences, and willingness to use Zinio.

4. Regulatory Compliance Review: Assess the legal and regulatory framework relevant to cross-continental ERP contracting.

5. Pricing Strategy Evaluation: Analyze various pricing models to determine the most viable option for Zinio.

6. Technology Assessment: Evaluate the current technology landscape to determine the feasibility of Zinio’s proposed platform functionalities.

Deliverables:

1. Comprehensive Market Analysis Report: Detailing market size, growth potential, and key trends.

2. Competitor Analysis Document: Highlighting key competitors, their market positioning, and opportunities for differentiation.

3. Customer Insight Report: Summarizing findings from surveys, interviews, and focus groups.

4. Regulatory Compliance Summary: Outlining key legal and regulatory considerations for Zinio’s operation.

5. Pricing Strategy Recommendation: Offering insights on the most effective pricing model based on market analysis.

6. Technology Feasibility Report: Evaluating the technical aspects of the Zinio platform.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Who is our target market?
• Who are come of our market competitors?
• What is our partnership strategy for GTM?
• Which ERP’s are most popular?
• Input on choices, problems or anything else the students might encounter.