Digital Content Creation for Solutionally Speaking

Closed
Impactrio
Ottawa, Ontario, Canada
Ashraful Hasan
CEO
(6)
4
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Visual arts
Skills
influencing skills newsletters marketing content creation digital content creation social media writing search engine optimization journalism innovation
Details

Number of position available: 1 team of 2 persons

There are two ways journalists improve society: 1) spotlight harmful challenges or 2) spotlight helpful initiatives. Unfortunately, our traditional journalism narrative focuses more on the first, and often miss how the same action can affect differently to different marginalized groups, particularly the stories of the thriving social innovation community trying to serve them. "Solutionally Speaking" wants to focus on solutions, based on "solution journalism." It tries to answer the dominant question of our age: is there a positive way for journalism that can truly serve society? If you are looking for an opportunity to use your content creation and marketing skills to support social innovation, this is for you.

As a web content and marketing intern, you will have the opportunity to take this social innovation idea to bring them to life. You will work closely and collaboratively with the project lead to review, rewrite, and refresh the web contents for the website/ landing pages and corresponding social media presence. It’s a results-only and agile work environment where you will be able to show your entrepreneurial spirit, do what you love, and feel empowered to influence change.

To accomplish this, we expect the student(s) will:

Do SEO analysis and create web content for the website and landing pagesWrite blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with social media to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team (of 2) with excellent writing and marketing skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

There will be initial call with the project lead to design and work plan and then bi-weekly check-ins. The project lead is available anytime through email.

About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Business & management, Non-profit, philanthropic & civil society, It & computing

At Impactrio, we help organizations design, strategize and evaluate their programs to create and measure social value.
 Innovation: provide advisory service to build innovation capacities within programs and organizations
 Integration: assess, prepare, and manage program implementation to lead change
 Impact & Evaluation: help evaluate and demonstrate the program's impact to stakeholders.