Our social enterprise Root in Nature website was created in SquareSpace by our CEO & Founder. While it may be visually appealing, it is not designed with a clear sales path with a customer journey and appropriate calls to action.

As we are a growing organization with plans for international expansion in 2023, we would like our website analyzed and are prepared to completely redesign it to achieve our goals.

Students should be prepared to:

• Understand our offerings and what to prioritize for the upcoming year
• Create a design proposal for our review
• Build a fully-functioning website, with our assistance in providing content and copy
• Make SEO recommendations
• Advise on addition of video and graphics to the website

• Meet with the CEO to fully understand the service offerings and what should be prioritized in 2023
• Create a design proposal for all website pages (www.rootinnature.ca)
• Suggest changes in navigation and titles, if appropriate
• We will assistant in providing content and copy
• The website will be built on SquareSpace, which we can give access to

Students will connect directly with the Founder & CEO for mentorship and supervision throughout the project. Students will be invited to meet with our Marketing & Communications Advisory Board if they wish.