Marketing Coordinator
Project scope
Categories
Digital marketingSkills
social media facebook advertising planning google analytics marketing user research behavioral analytics social media strategy empathy analyticsThe Marketing Coordinator is responsible for leading promotional initiatives, executing a social strategy to drive business growth, and improving customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful.
Who you are:
You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Google Analytics, Instagram/Facebook Ads and/or Shopify. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
● Monitoring and reporting data and activity across social channels including Instagram, Facebook, Twitter, etc.
● Improve user/customer experience with the intention of increasing traffic and sales
● Engage in creative planning to brainstorm ideas and create opportunities of improving the experience and conversion rate
● Develop, implement and execute social media strategies and ads for digital marketing
● Lead research and analytics efforts to better understand site and user behavior to identify the weaknesses in our strategy and suggest action items to solve these problems
● Track all e-commerce marketing efforts and analyze data of performance
● Create visual and written content for social media platforms making it readable, understandable and specially curated for our audience.
A serial startup employee, I have first hand the challenges and opportunities that come with being able to impact a company at their early stages. Being part of Everyday Chemist now will allow for you to truly understand everything that is involved in opening a new business. As a manager, I have taken intensive leadership training so I can provide the best experience for anyone who is part of our journey. I can provide mentorship not only in regards to this project but your professional life in total. If you need any additional support that I cannot provide, I am happy to find that support within my network.
About the company
Everyday Chemist is a Toronto-based R+D studio that blends creativity with science to develop innovative personal care products. Founded by a mother and daughter duo, we know sustainability and accessibility are the foundation of a good formula.