Digital Content Creation - Email Marketing
Project scope
Categories
Communications Market research Creative writing MediaSkills
target audience canva (software) brand awareness newsletters graphic design marketing digital content creation branding data analysis prototypingIndividual students required: 2
OR
1 team of 2 students
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, prototyping, marketing insights and more!
- Write email newsletters/sequences and other content pieces on assigned topics engaging the North American eco-friendly and environmental audiences
- Conducting a competitive research and building a content plan for email campaign based on the topics shared
- Launch email campaigns on a regular basis with tools Canva, Klaviyo and etc.
- Generate ideas for target audiences and creating mailing lists and analyze recent successful user-generated campaigns
We will help the students improve their email marketing and blog content writing skills. If the students show potential, we will help them develop their skills further based on their specific interests. We can be available on weekly calls.
We will give you access to organizational assets to support this project such as personnel, website analytics, and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Regular training: Marketing strategic and must-knows, SEO, and Data analysis
Connections to different specialists and peers: coach you to build skills while making meaningful connections.
Check-in meetings and career development talk: answer questions and check in on project difficulties promptly and assign tasks that help explore career passions
Ongoing support and mentorship: check in on emotions and provide industry expert contacts to build connections
About the company
Plantish grows with folks who are exploring a vegan, plastic-free, plant-based way of living. From production to packaging, we intentionally explore low-impact, plant-based materials that perform better than plastic. Being makers ourselves, we also work with other makers here in Canada & US to develop zero waste products. Through trial and error, we establish best practices of using, caring and disposing of the products to share with our community.