We are an early-stage startup focused on developing wearable technologies for beauty. Our end goal is to develop artificial nails that can instantly change colour from a mobile app. However, we are looking to launch two other products as we continue developing our prototype. The two products we are trying to launch are: (1) a necklace with a display that can be customized from the phone and (2) press-on nails with LEDs.

So far, we have won some traction for our main project regarding the development of our colour-changing artificial nails by participating in local pitch competitions. However, we require a strategy for launching our first two products that can help us gain traction. Our plan is to launch through a crowdfunding platform like Kickstarter or Indiegogo in order to keep our costs down.

The main goal of this project would therefore be to develop a strategy to promote the launch of our two products on a crowdfunding platform.

We are looking for students that can validate our launching strategy through a crowdfunding platform or propose an alternative launch based on research.

A marketing strategy would then be required to guarantee the best results from our crowdfunding campaign.

Additional considerations such as suggestions for the website and social media platforms would be highly beneficial.

We will schedule a weekly team meeting to assign and review specific tasks. Additional check-up meetings can be scheduled as needed, and support will also be available through Slack.