We are looking to develop two multiple choice and short answer surveys. These surveys will be utilized to understand the client's needs and how the business can improve to meet those needs. Using communications best practices, we would like students to develop a questionnaire that will generate usable data for decision making. We would also like for students to source options for us to conduct the survey within our target group.

• The first survey will apply to new clients after their first consultation.
• The second survey will be directed to regular and consistent clients.
  

What the questionnaires should consider (However, we would appreciate your input on all areas of the questionnaire):

• Audience: The main demographic of clients are ages 40+, however, we would like to cater these surveys to b appropriate for all ages 18+ as well and be inclusive to all genders.
• Appropriate length: An estimated 10-15 questions per survey should be sufficient.
• Question order: Ensure that there is a good and appropriate flow of questions. This is important and we need to maintain the client's attention and ensure that the questions align with the care we are providing.
• Bias considerations: Consider the demographic of the town of Ingersoll as well as the general age group of the clients. The general age group of clients is 40+, however, we do have clients who are younger.
• Value of data: The quality of questions is crucial (as well as ensuring that the questions are directly applicable), as the responses will be used by the owner in order to develop long-term business strategies.
• Privacy: We must ensure that our client's responses remain confidential. This will include research into policies regarding collecting client information. This is to ensure that we are following any government guidelines.

The steps of this project would include:

1. Research: This would include research in which survey platform we should use (ex. google survey, survey monkey), research into our demographic and the language that would be appropriate, and research into privacy policies.

2. Developing the questions. The questions will be based on your research as well as meetings with the business owner, Lori Prestwich

3. Finalizing the surveys and sending them to clients.

4. Reviewing responses and adjusting survey if necessary.

The results of this survey should be useable and will be used to make decisions within LP Footcare.

You would be working directly with the business owner, Lori Prestwich on a weekly basis by email as well as Zoom.

This project includes very specific aspects of the business and so you will receive support in order to understand the business's focus and brand.

By the end of the project, once the surveys are sent out, you will working closely with Lori Prestwich in order to track and analyze all responses.