Ohio University
Ohio University
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Develop an outreach strategy for a food sustainability consultancy

Closed
BetterTable.ca
BetterTable.ca
Vancouver, British Columbia, Canada
Ben Liegey
Ben Liegey He / Him
Founder and CEO
(2)
3
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
marketing strategies ubersuggest (seo software) competitive analysis google sheets business planning sales data analysis
Details

Goal: develop a sales & marketing strategy to develop our new training for commercial kitchens to prevent food waste and improve their bottom line

The primary project requirements include:

  • Gathering and analyzing competitors' data
  • Analyzing outreach strategies of companies reaching out to our target: hotel chains and full-service restaurants
  • Suggest strategies to maximize our impact as a social entreprise
  • Develop a 3 pages document with a Sales and Marketing Strategy - to be integrated in a business plan

>> Skills you'll develop:

Sales and Marketing Strategy, Business Plan, Data Analysis, Competitive Analysis

>> Tools you'll use:

Google Sheets/Doc/Drive, Ubersuggest

Deliverables
No deliverables exist for this project.
Mentorship

The CEO is available via Zoom

About the company

Company
https://BetterTable.ca
Vancouver, British Columbia, Canada
0 - 1 employees
Food & beverage, Hospitality, Business services, Education, Environment

BetterTable.ca is a Vancouver-based benefit company helping hotels and restaurants control food costs and achieve a triple bottom line. We provide online training, food efficiency audits and innovative solutions to prevent food waste in food and beverage operations.

Our mission is to help commercial kitchens prevent food waste and improve the bottom line. Our clients usually save at least $1K per month.

Our core values are Excellence, Integrity, Courage, Creativity, and Humor.