myWinegenie Applications - Prototype App Research & Recommendations

Project scope
Categories
Data analysis Market research Information technologySkills
target market market research researchPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
We want to test our prototype app within our target market and audience to determine market feasibility.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?
3
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:
70 hours
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Survey Development
- Focus Group Study
- Data Analysis
- Findings and Recommendations
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Applied market research skillset is an asset
- Technology background is an asset
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Findings and recommendations of prototype app
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Diane Jang
About the company
myWinegenie is a Vancouver-based technology startup providing a comprehensive iOS/Android mobile app and Web-based solution to wine enthusiasts and local and regional wine markets
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