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Clarity Studio - Outreach Interviews

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Clarity Studio
Clarity Studio
Dawn Henwood
Employer
2
Portals
(1)
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Project
Academic experience
70 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Market research
Skills
coaching target audience strategic communication leadership scripting
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

At Clarity Studio, we empower innovators by helping them express the value of their solutions in simple, clear language that resonates with the target audience and makes great things happen. We've noticed that one group of innovators is particularly underserved by existing offerings on the market: newcomers to Canada.

We are about to start developing an online group coaching program for immigrant entrepreneurs. This will be an adaptation of one of our existing programs, Strategic Communications for Startups (SCS). To help us design a program that will truly serve the needs of newcomer innovators, we need to conduct learner interviews.

Learner interviews have been the key to our success in building SCS and our other online program, Leadership Writing for Engineers. We have a well-defined process for recruiting interviewees, conducting interviews, and compiling the insights learned.

Your task will be to connect with newcomer entrepreneurs from the Atlantic region and across Canada as well as with the staff of incubators and accelerators. You'll create an interview script and use it to conduct 15 to 25 interviews. Once the interviews are complete, you'll share your findings with the rest of the Clarity Studio team in a document or slide deck. These findings should enable us to develop a program prospectus to help us recruit our first cohort.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

1

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Reach out to potential interviewees via email or LinkedIn
  • Create interview script
  • Conduct 20-minute interviews via Google Meet
  • Write up interview notes
  • Analyze information from all the interviews and present findings in a written report (Word or PPT)
  • Help create program prospectus

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Market research
  • Communications

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Notes from at least 15 interviews
  • Written report of findings from interviews

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Dawn Henwood

Deliverables
No deliverables exist for this project.

About the company

Company
https://www.dawnhenwood.com
Business services, Education, Marketing & advertising

We’re a team of communication mentors devoted to the art of making the complex easy to understand and appreciate.

We help innovators express the value of sophisticated solutions in language and visuals that connect with the target audience and make them want to learn more.

We offer coaching, consulting, and authoring services, all tailored to suit your particular situation. Many of our clients combine coaching with authoring so they can own their message AND produce a final product that meets the highest professional standards.

Our founder, Dr. Dawn Henwood, has spent her career zigzagging between the academy and the business world. Her background in teaching, instructional design, and consulting enables us to serve clients from a wide range of industries, from startups to large companies to government organizations.