Blue Guardian is a mental health early warning system for families. We developed an innovative solution that uses AI to detect mental health issues early for kids. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

The sole deliverable will be a market research report to the CEO.

We hope to gain a comprehensive understanding of the competitive landscape in the US Market. We would like recommendations on how to improve our positioning, brand, and products and services.

Detail the youth mental health tech ecosystem in the USA.

Here are some of the following insights we hope to gain.

Funding

Sales

Competitors

Key Customers

The go-to-market strategy of competitors

Sales Channels

Students will work closely with the CEO who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. They will also be connected with Sales experts who will review their work and give them guidance on how to go the extra mile and make more in-depth research that could be used by salespeople. As long as there is a willingness to learn all skills can be quickly taught.