Go-to-Market Execution of AI-Powered Software for HR Specialists and Founders
Project scope
Categories
Customer segmentation Product or service launch Sales strategy Copy writing Marketing strategySkills
client onboarding target market go-to-market strategy marketing planning pricing strategies artificial intelligenceThe main goal of this project is to launch a newly developed AI-powered software for HR Specialists and Founders of BorderlessHR Inc. This will involve several different steps for the learners, including:
- Understanding the features and capabilities of the software.
- Developing a go-to-market strategy for the software.
- Identifying target markets and customer segments.
- Creating a pricing strategy for the software.
- Developing a marketing plan for the software.
- Creating a customer onboarding process.
- Testing the software with potential customers.
By the end of the project, learners should demonstrate:
- Understanding of the features and capabilities of the software.
- A go-to-market strategy for the software.
- Identification of target markets and customer segments.
- A pricing strategy for the software.
- A marketing plan for the software.
- A customer onboarding process.
Final deliverables should include:
- All source code.
- A written report explaining the design process and outcomes.
- A presentation outlining the go-to-market strategy for the software.
- Mentoring by an experienced software team and leadership
- Provision of context of work being done and expected impact
- Provision of relevant software and tools required to complete the job.
Supported causes
Decent work and economic growthAbout the company
At BorderlessHR, we enable Startups and Growth Companies accelerate their Global Talent Acquisition with Our Intelligent Matching Portal and Streamline Management with Our HR Suite of Products in under 10 minutes.