We want students to help us develop a digital marketing strategy to grow and engage our target market. We will be targeting several social media channels and would like to work with a team of students who will work collaboratively to build a comprehensive social media marketing calendar and other strategic tools.

We would like students to help us with creating a calendar and creating content that is aligned with our vision, mission, and sector. We will ensure the students have a clear understanding of what these elements are for our organization. Using our branding guidelines, students should be able to create basic graphics for social media using Canva.

• Research our competition on the various channels, and make suggestions on how to differentiate ourselves
• Create a social media marketing calendar that covers all relevant social media channels (Facebook, Instagram, Pinterest, etc...)
• Write short and punchy headings and other light content pieces on assigned topics
• Populate the calendar with a minimum of three posts per week, for four months
• Post assigned videos/content to social media markets
• Discover and implement relevant hashtags in our market

Students will work closely with the CEO, who will conduct regular progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary. She will also be available by email, text, and social media for rapid responses.