The Collaborative Eating Disorder Awareness Association aims to improve its digital presence to better serve its audience. The project involves a comprehensive review and update of the organization's website, focusing on three key areas: User Experience (UX), Copywriting, and Search Engine Optimization (SEO). The goal is to ensure that the website is user-friendly, informative, and easily discoverable by those seeking information on eating disorders. By refining the UX, the website will become more intuitive and accessible, enhancing user engagement. Updating the copywriting will ensure that the content is clear, empathetic, and informative, aligning with the organization's mission. Lastly, optimizing the website for search engines will increase its visibility, making it easier for individuals to find the resources they need. This project provides an opportunity for learners to apply their skills in UX design, content creation, and digital marketing in a real-world context.

The project deliverables include a detailed report and presentation outlining the proposed UX improvements, revised website copy, and an SEO strategy. Additionally, learners will provide a prototype or mock-up of the updated website design. The deliverables should demonstrate a clear understanding of the target audience and the organization's goals, ensuring that the website effectively communicates its message and reaches a wider audience.