Start-Up Business Planning

Closed
Edmonton, Alberta, Canada
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Operations Marketing strategy
Skills
communication crisis communications brand awareness facebook content business planning instagram stories policy analysis marketing project management stakeholder communications
Details

We need to develop a strategic business/marketing plan for CCI. It is in it's infancy but doesn't have clear goals or a plan for launching and becoming a player in the communications market.

Things you could propose/provide:

  • tell CCI's story in a compelling manner using e-portfolio
  • write creative and accurate copy
  • compose tweets, Facebook posts, Instagram stories, and other social media writing for a marketing campaign strategy
  • create communication campaigns to boost brand awareness and online engagement with e-portfolio
  • plan, organize, and coordinate communications and project activities

What would your company get at the end of the course?

Final deliverables include:

  • A business plan summary report with recommendations
  • An E-portfolio presentation on panel recommendations focused on the defined topic.

Expectations:

• A proposal

• Regular meetings/Updates

• We will accept teams of 4 and the project will take approximately 15 hours per team member (total of 60 hours for project)

About CCI: The Crisis Communications Institute is a communications agency specializing in Crisis + Emergency Management Communications training and response.

CCI offers the EMC Certification™ Training for individuals and PREP Accreditation™ for companies who are committed to upholding a standard of excellence in an emergency or crisis situation. The programs are rooted in the foundation of preparedness and science-backed.

CCI helps leaders create strategies to respond to disaster emergencies and crisis. With a deep level of experience in crisis communications leadership, we provide strategic emergency management communications services across private, public, and non-profit sectors including training, government relations, policy analysis, stakeholder relations, crisis communications response, and project management. Contact us to discuss how we can help you with your crisis + emergency management communications training and response needs.

Deliverables
No deliverables exist for this project.
Mentorship
  • weekly/bi-weekly office hour with the students (15-25 min per team)
  • Provide the opportunity for the on-time feedback
  • Be available for a quick phone call or Team's chat l with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

About the company

Company
Edmonton, Alberta, Canada
Business services, Business & management

The Crisis Communications Institute is a communications agency specializing in Crisis + Emergency Management Communications training and response.

CCI offers the EMC Certification™ Training for individuals and PREP Accreditation™ for companies who are committed to upholding a standard of excellence in an emergency or crisis situation. The programs are rooted in the foundation of preparedness and science-backed.

CCI helps leaders create strategies to respond to disaster emergencies and crisis. With a deep level of experience in crisis communications leadership, we provide strategic emergency management communications services across private, public, and non-profit sectors including training, government relations, policy analysis, stakeholder relations, crisis communications response, and project management. Contact us to discuss how we can help you with your crisis + emergency management communications training and response needs.