Challenge Outline:How to get more businesses to sign up to wellbeing support? One of the challenges we are facing is that since the pandemic businesses are aware of the need to have something for wellbeing. There is lots of research about how being preventative rather than reactive is better and more cost effective, but yet businesses are still reluctant to sign up. There are still sceptical senior leaders who don't see the value in having support for the team, the individuals and how this impacts on productivity.

Key aims/objectives:

1. How can we pitch wellbeing support to companies so that it taps into their pain points (staff retention, presenteeism, productivity, performance)?

2. How do we get more businesses onto our website and social media (we currently get most business through word of mouth)?

Market research:

Research company wellbeing support (this is broad but look at what sells...eg most large companies have EAP/ Insurance packages with people like nuffield health, westfield health, vitality, some companies have mental health first aiders, some have coaches who support teams and senior leaders.)- this is more for your benefit to understand the market

Create a survey to find out the barriers (eg money, scepticism etc) and speak to some local companies.

Website:

Research SEO (search engine optimisation) of top wellbeing companies and recommend some ideas to improve the performance of the website

Recommendations on how to drive more businesses to my website.

Regular meetings. I have a student social worker in the team who will be the main point of contact but I will be available as well.

Access to informal discussion through riipen/ email/ phone.

Can give access to google analytics 4.