Develop sales strategy for selling via online bookstores
Project scope
Categories
Market expansion Product or service launch Sales strategy Marketing strategySkills
ibooks sales strategy influencing skills sales selling techniques new product developmentWe are growing our business by developing a suite of educational workbooks (both paperback and digital). The problem students will solve is how to sell our workbooks via online bookstores around the world, such as Amazon, Chapters Indigo, Barnes & Noble, Kindle Unlimited, etc.
Accordingly, the main goal is for the students to educate us on how print-on-demand printers and online bookstores work. By the end of the project, students will provide us with a report that explains this, and that includes their recommendations for selling our workbooks via online bookstores.
We would like the report to answer questions such as:
1) What are all of the potential distribution channels for online book sales (e.g., Amazon, Chapters Indigo, Barnes & Noble, Kindle Unlimited).
2) What is the cost/benefit of each channel (e.g., costs, referral fees)?
3) What are the product specifications and requirements for each channel that may influence product development re: (i) print-on-demand paperbacks and (ii) ebooks (e.g., Kindle, Kobo, Nook and through iBooks).
4) How does print-on-demand work (e.g., low quantities, printers like Lightening Source fulfill online Amazon sales by shipping the book with an Amazon label).
5) What print-on-demand printers exist and what are the pros/cons of each?
6) Based on #1 - #5 above, which online bookstores do you recommend we consider selling through and which print-on-demand printer should we consider using?
7) Based on your recommendation in #6 above, what step-by-step process should we follow to sell via online bookstores?
Students will connect directly with the employer throughout the project via email, phone, and/or zoom as often as they like.
Also, please note: although we have indicated a timeline with start and finish dates, we are flexible. If students can let us know the timeline that works for them, we can likely adjust the dates.
About the company
Using plain language writing and editing, we make written information go from complex to clear without sacrificing creativity. Why? Because regardless of literacy level, education, ethnicity, and cognitive ability, everyone has the right to inclusive, accessible, and transparent information. Clear information is a civil right—we want to ensure people can exercise this right so that they can lead better lives.
Social equity is at the heart of plain language writing, so it is at the heart of our writing services. Whether hard copy or online, we make information easy to read, understand, and use. We develop everything from “How to” information for the public, patient and family education, thought leadership pieces, employee communications, marketing materials, and business-to-business content like white papers and case studies.
Check us out at www.clearlanguageatwork.com