Our organization is able to offer a virtual internship opportunity for marketing students or teams.

The primary focus for the student will be: Evaluate and give feedback on all of our marketing materials, mediums and strategies and develop overall vision for improvement and improved messaging. These tools all are being used, but would like them to be more effective.

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; evaluate the current and past marketing methods and recommend what would be more effective.Create a slogan for use in advertising as well as improved messaging by evaluating current advertising content and making recommendations for improvement. Provide chunks of new or adapted from current outreach content which can be used in a variety of advertising mediums. Create key messages for greater success in bringing in new clients.
• Market Research - Investigate our competitive landscape; identify key messaging for existing services.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging.
• SEO Strategy & Recommendations - Develop and implement a SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; creating useable social media and blog posts.

Our goal at the end of this experience is: To know what we are doing well and what needs improvement in marketing. Have tools for improving our strategy with the goal of increasing the number of clients.

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - to ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Content development, including social posts, blog posts, LinkedIn articles.
  

We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email)

Primary contact: Joy Funk Office Manager

Secondary contact: none just me