We need assistance with positioning ANSWER.it's 'Grant Gauge' as an innovation for the Grant-Making Software (GMS) market in the US. Following on the recommendations of an International Market Research study, ANSWER.it Inc. needs to position itself so that potential corporate buyers take note of the software. The market is mainly based in the U.S. so marketing knowledge in an international context would be helpful. Phase 1 will be the development of the strategy. Phase 2, Implementation, will be done through social media, blogs and events and will focus on 2 competitors in the space.

Tasks:

1. Research review
2. Market Strategy Development
3. Implementation plan with timeline
4. Budget for activities
5. Social Media Strategy including Blog posts

Students will connect directly with the employer for mentorship throughout the project. ANSWER.it staff will make themselves available on a frequent basis for support/guidance.

Students will be provided all software needed to complete the project. This includes Slack, Wrike, Zoom and Office 365.

Students will be introduced to Canada's nonprofit sector and given opportunities to participate in a large network of organizations that are charities, nonprofits and social enterprises.