Week 1-2: 

1. Week 1: Getting to know DansFarmaroot and DFEnergy -  I will be more than happy to meet the students the first Day of the assignment

• Overview of DansFarmaRoot and their new product, DFEnergy.
• Explanation of the target audience: international e-sport gamers.

1. Week 2: Company Deep Dive

• Detailed discussion about DansFarmaRoot's mission, values, and market positioning.
• Introduction to the DFEnergy product specifications.
• Overview of the competitive landscape in the energy drink market.

Week 3-5: Market Research and Analysis

1. Week 3: Target Audience Analysis

• Understanding the behavior, preferences, and demographics of international e-sport gamers.
• Identifying key platforms they use, focusing on TikTok and Discord.

1. Week 4: Competitor Analysis

• In-depth analysis of competitors in the energy drink market.
• Identify strengths, weaknesses, opportunities, and threats.

1. Week 5: SWOT Analysis

• Students perform a SWOT analysis for DFEnergy.
• Identify unique selling propositions.

Week 6-8: Social Media Strategy Development

1. Week 6: TikTok Strategy

• Understanding TikTok trends.
• Developing a content strategy for TikTok to engage e-sport gamers.

1. Week 7: Discord Engagement

• Understanding the dynamics of Discord.
• Developing strategies for community engagement on Discord.

1. Week 8: Integrated Social Media Plan

• Creating an integrated plan for TikTok and Discord.  
• Focusing on cross-promotion and consistency in messaging.

Week 9-11: Campaign Implementation

1. Week 9: Content Creation

• Students start creating content for TikTok and Discord.
• Ensure the content aligns with DFEnergy's brand image.

1. Week 10: Influencer Collaborations

• Identifying and reaching out to influencers in the gaming community.
• Planning collaborations and partnerships.

1. Week 11: Campaign Launch

• Launching the social media campaign on TikTok and Discord.
• Monitoring initial responses and engagement.

Week 12-14: Evaluation and Refinement

1. Week 12: Analytics and Metrics

• Introduction to social media analytics tools.
• Students analyze campaign performance.

1. Week 13: Feedback and Refinement

• Collecting feedback from the target audience.
• Identifying areas for improvement and refinement.

1. Week 14: Final Presentation

• Students present their detailed business plan, including strategies, results, and lessons learned.
• Q&A and feedback session.

This I believe will provide students with hands-on experience in developing and executing a social media marketing campaign for a real-world product targeting a specific audience. It covers various aspects, including market analysis, social media strategy, content creation, and performance evaluation.

Additionally this gives the students a hands on real life experience developing a strategy for an exciting new product launch that is healthy on target and on trend.

Your students will have full access to the founder, myself Daniel 7 days a week via email, text, Whatsapp, We Chat and zoom. In addition:

1. Access to Information:

• Product Information: Provide detailed information about DFEnergy, its ingredients, benefits, and unique selling points. This will help students understand the product thoroughly.
• Market Insights: Share insights into the target market, including the preferences, behaviors, and challenges of international e-sport gamers.

2. I am avaialble to all students in group or individually via zoom:

• Q&A Sessions, brain storming sessions.

3. Resources and Materials:

• Marketing Collateral: Share marketing materials, branding guidelines, and any existing content that can serve as a reference or inspiration for the students.
• Access to Data: Provide relevant data and statistics that can support students in their market research and analysis.

5. Feedback and Guidance:

• Regular Check-ins: Schedule periodic check-ins with representatives from DansFarmaRoot to review the students' progress, offer feedback, and address any questions or concerns.
• Free to listen in on mock presentations: Conduct mock presentation sessions to help students refine their pitches and receive constructive feedback.

6. Networking Opportunities:

• Industry Contacts: Introduce students to professionals in the industry who can offer insights, mentorship, or potential collaboration opportunities. For example my lab and R&D team as well as my marketing agency, The Justin Poy Agency!

7. Real-world Data and Challenges:

• Access to Real Data: Provide relevant data related to DansFarmaRoot's previous marketing efforts or market research, allowing students to work with real-world information.
• Problem-solving Scenarios: Present students with real challenges or scenarios that DansFarmaRoot is facing, encouraging them to develop innovative solutions.