Digital Marketing
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresOur company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
Pay What You Can Peer Support - PWYCPS is a site that runs weekly virtual peer support sessions on a variety of topics (25 to date). The sessions are run on Zoom and take place throughout the week and are moderated by certified professionals. It's free but we ask participants to Pay What They Can. We operate around the globe and anyone is welcome to join.