Ammolite Awareness Campaign
Project scope
Categories
Communications Market research Digital marketing Marketing strategy Social media marketingSkills
promotional campaigns market potential market trend research geology appealsDinosty Fossils aims to increase global awareness of ammolite, a rare and captivating gemstone. Ammolite, known for its vibrant iridescence, is primarily found in the Rocky Mountains of North America. Despite its unique beauty, it remains relatively unknown to the general public. The project involves creating an educational and promotional campaign to highlight the gemstone's history, geological significance, and aesthetic appeal. The team will research ammolite's properties, its cultural significance, and current market trends. They will then develop a comprehensive strategy to effectively communicate this information to a global audience through digital platforms and social media.
The project deliverables include a detailed report on ammolite's characteristics and market potential, a series of engaging social media posts, and a short educational video. Additionally, the team will create a digital brochure that can be shared online, summarizing key information about ammolite and its unique qualities. These materials will serve as the foundation for Dinosty Fossils' ongoing efforts to promote ammolite globally.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lucentara is a captivating blend of a luxury gallery, gemstone emporium, and restoration atelier, offering a curated experience for connoisseurs, collectors, and those with a passion for rare treasures. It’s a sanctuary where the timeless allure of ancient fossils and gemstones harmonizes with the artistry of bespoke craftsmanship, making it the ultimate destination for those who appreciate the beauty and wonder of Earth's most exquisite creations.