Ammolite Awareness Campaign

Open
LUCENTARA
Lethbridge, Alberta, Canada
Caitlin Furby
CEO
(13)
4
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Digital marketing Marketing strategy Social media marketing
Skills
promotional campaigns market potential market trend research geology appeals
Details

Dinosty Fossils aims to increase global awareness of ammolite, a rare and captivating gemstone. Ammolite, known for its vibrant iridescence, is primarily found in the Rocky Mountains of North America. Despite its unique beauty, it remains relatively unknown to the general public. The project involves creating an educational and promotional campaign to highlight the gemstone's history, geological significance, and aesthetic appeal. The team will research ammolite's properties, its cultural significance, and current market trends. They will then develop a comprehensive strategy to effectively communicate this information to a global audience through digital platforms and social media.

Deliverables

The project deliverables include a detailed report on ammolite's characteristics and market potential, a series of engaging social media posts, and a short educational video. Additionally, the team will create a digital brochure that can be shared online, summarizing key information about ammolite and its unique qualities. These materials will serve as the foundation for Dinosty Fossils' ongoing efforts to promote ammolite globally.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Lethbridge, Alberta, Canada
2 - 10 employees
Retail, Sales, Science, Trade & international business
Representation
Indigenous-Owned Women-Owned Small Business Family-Owned Neurodivergent-Owned

Lucentara is a captivating blend of a luxury gallery, gemstone emporium, and restoration atelier, offering a curated experience for connoisseurs, collectors, and those with a passion for rare treasures. It’s a sanctuary where the timeless allure of ancient fossils and gemstones harmonizes with the artistry of bespoke craftsmanship, making it the ultimate destination for those who appreciate the beauty and wonder of Earth's most exquisite creations.