Product Launch

Closed
Everyday Chemist
Toronto, Ontario, Canada
Founder
(21)
5
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Digital marketing Product or service launch Social media marketing
Skills
canva (software) keyword research social media content digital marketing search engine optimization social media marketing google drive
Details

Number of individual students required: 3

Number of students required to work in a team: 1 team of 3

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Canva, Google Drive and Klaviyo
  4. Speaking directly with our custumers.

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

  • A successful launch
  • Create keywords and programming around our Brand Pillars
  • Increase our Instagram following to 3k

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

A serial startup employee, I have first hand the challenges and opportunities that come with being able to impact a company at their early stages. Being part of Everyday Chemist now will allow for you to truly understand everything that is involved in opening a new business. As a manager, I have taken intensive leadership training so I can provide the best experience for anyone who is part of our journey. I can provide mentorship not only in regards to this project but your professional life in total. If you need any additional support that I cannot provide, I am happy to find that support within my network.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Cosmetics & beauty

Everyday Chemist is a Toronto-based R+D studio that blends creativity with science to develop innovative personal care products. Founded by a mother and daughter duo, we know sustainability and accessibility are the foundation of a good formula.