THE PROJECT

We are looking for a content strategy to further increase customer awareness of MiTravel which can be implement during the course of the VFC Intrapreneurship Program. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational content including (but not limited to) blog posts, newsletter, social media and etc.

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Market Researcher & Lead Content Writer throughout your term.

To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform:

• Gain a better understanding of what MiTravel is as a company and platform, and identify a tailored content strategy that will successfully engage with our group travel planner demographic.
• Conduct preliminary primary and secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform
• Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that will improve our online and offline presence, grow our mailing list sign-up and increase conversion rates, and recommend relevant programs, tools, and methods of engagement to consider
• Finalize and consolidate a content strategy plan with a creative, compelling and engaging marketing copy that successfully targets the group travel planner market

THE CANDIDATES

You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip!

We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment.

CONTENT MARKETER

• 1-3 years of content marketing, social media and/or copywriting experience within a technology company or start-up environment
• Self-starter who loves to take ownership and is a creative, outside-the-box thinker
• Strong attention to detail with excellent verbal and written communication skills
• Passion for start-up and content marketing with good understanding of industry trends
• Working towards a degree in marketing, communication, technology, business or similar
• Portfolio to showcase past content writing, social media campaign, or case study work
• Previous study and/or work abroad experience (or intention to in the future) is an asset

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?* 5

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures:* 70 hours per student

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Market Researcher & Lead Content Writer throughout your term.