Ohio University
Ohio University
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Market Research for a food sustainability consultancy

Closed
BetterTable.ca
BetterTable.ca
Vancouver, British Columbia, Canada
Ben Liegey
Ben Liegey He / Him
Founder and CEO
(2)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Data analysis Market research Customer segmentation Lead generation Product or service launch
Skills
google sheets primary market hotel industry business planning survey data analysis marketing business development market research sales research
Details

>> Objectives of the project:

  • Conduct a primary market research targeted to Canadian hotels
  • Enhance the quality of the decision making of Rethink2gether marketing activities to help the hospitality industry reduce food costs

>> Nature of the work to complete:

  • Identify and list 10 best practices to conduct a primary market research that will be included in a business plan (Futurpreneur template)
  • Suggest a survey in 7 questions that will help Rethink2gether understand how hotels currently reduce food costs
  • Identify a list of min 100 contacts working in the hotel industry in Canada, using LinkedIn Sales Navigator

- Industry: Hospitality

- Location: Canada

- Job title: #1: General Manager ; #2: Director of Food & Beverage / Director of Operations ; #3: Executive Chef / Head Chef

  • Identify the email and/or phone with tools like Voila Norbert
  • Send survey by email to get feedbacks
  • Also possible: conduct interviews (telephone or face-to-face)
  • Analyze survey data and provide strategic recommendations for business development

>> Expected deliverables:

  • 20 feedbacks from hotel professionals: General Manager ; Director of Food & Beverage / Director of Operations ; Executive Chef
  • 1 document analyzing the market research conducted with key insights

>> Skills you'll develop:

Market Research, Business Development, SWOT, Business Strategy

>> Tools you'll use:

Google Sheets/Doc/Drive, Typeform, Zoom

Deliverables
No deliverables exist for this project.
Mentorship

Meeting via Zoom

About the company

Company
https://BetterTable.ca
Vancouver, British Columbia, Canada
0 - 1 employees
Food & beverage, Hospitality, Business services, Education, Environment

BetterTable.ca is a Vancouver-based benefit company helping hotels and restaurants control food costs and achieve a triple bottom line. We provide online training, food efficiency audits and innovative solutions to prevent food waste in food and beverage operations.

Our mission is to help commercial kitchens prevent food waste and improve the bottom line. Our clients usually save at least $1K per month.

Our core values are Excellence, Integrity, Courage, Creativity, and Humor.