In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply.

Tasks may involve:

• Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.
• Creating a compelling script promoting our company culture and values.
• Putting together a proposal for (whoever is running the project)including the storyboard and script.
• Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary.
• Filming and editing the final video.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Constructed a storyboard showcasing the various shots, scenes or segments of the video.
• Written a compelling script highlighting the company’s culture and values.
• Submitted a proposal for the video including the storyboard, script and a short write up of the ideas and thought process behind it.
• Met with (whoever is running the project) to discuss the proposal and made any changes necessary.
• Filmed the video and completed post-production editing.

Bonus steps would include:

• Speaking with and interviewing employees to incorporate testimonies into the video.

Final deliverables should include

• A completed 5-7 minute (replace with desired duration) recruitment video to be shown to potential applicants of company job postings.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What are (company name)’s values and how do we promote them?
• What is the organizational culture like at (company name)? Why is it beneficial to those who work for us?
• Are there any specific points, or segments that should be mentioned/included in the video?
• Input on choices, problems or anything else the students might encounter.