RE:Futurists is a start-up marketing agency dedicated to promoting regenerative business practices. Regeneration is the step beyond sustainability. It is the emerging ethical trend at the intersection of Shared Values, benefit corporations / B Corps, social purpose entrepreneurship, circular economy and sustainability. Companies and customers adopting regenerative values are driven by an understanding that the global economy must undergo rapid transformation to offset climate change and meet the Sustainable Development Goals. The Doughnut Economy model developed by Economist Kate Raworth best describes the ethos of regenerative businesses.

RE:Futurists seeks to be the most trusted guide and curator (platform) for the emerging regenerative economy. Imagine a "Consumer Reports" of regeneration. Two important features differentiate RE:Futurists.

1) RE:Futurists has a proprietary vetting process for all clients. Businesses represented on our platform meet the highest standards of business practices, e.g., supply chains, manufacturing, raw materials, and human capital investments.

2) RE:Futurists’ core marketing methodology is a global community of nano-influencers. Nano-influencers, content creators, follow a campaign brief and produce novel content to promote products and services to their networks.

This project will include:

• Develop a nano-influencer recruitment plan and business model. Our goal is to sustain engagement with 10% of the 1 billion Instagram user space. The recruitment plan needs to assume nano-influencers have 1,000-10,000 people in their networks. The project should include a launch action plan and a plan for sustained recruitment.How much should nano-influencers be paid? In addition to network size, what other requirements should we have to vet nano-influencers? Our operating assumption is that nano-influencers, content creators, should have to make 1 post and 1 story per campaign. Is that sufficient?
• Competitor Analysis. Research and identify marketing companies that specialize in promoting regenerative brands (including as a focus sustainable and B-Corp companies). Provide a summary (either 2-4 paragraphs / bullet points / SWOT) describing our competitive advantages and disadvantages relative to competition identified.
• Research existing 3rd party standards. Identify leading certificates and/or licenses currently available for companies asserting (regenerative) sustainability and related triple bottom line values. This is important to design our vetting process. What should the transparency standards for a regenerative business be?

We will give you access to organizational assets to support this project including a preliminary list of 3rd party providers, (eg, B Lab,) that we would like you to analyze.

Objective

We hope to gain a comprehensive understanding of how to successfully engage nano-influencers in global marketing campaigns promoting the regenerative economy.