Social Media Campaign Strategy for Celebrate Africa Tours Inc.
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing Marketing analyticsSkills
social media target audience brand awareness crisis management social media campaigns salesThe main goal for the project is to create a comprehensive social media campaign strategy for Celebrate Africa Tours Inc. that aligns with the company's values and target audience. The strategy should aim to increase brand awareness, engagement, and ultimately drive sales for the travel packages and experiences offered by the company.
This will involve several different steps for the students, including:
- Conducting a thorough analysis of the company's target audience, including demographics, interests, and online behavior.
- Developing a content calendar with engaging and informative posts that highlight the unique travel experiences and cultural responsibility initiatives of Celebrate Africa Tours Inc.
- Identifying key social media platforms for the campaign based on the target audience and the type of content to be shared.
- Creating a plan for paid advertising and influencer partnerships to amplify the reach of the campaign.
- Implementing a system for monitoring and analyzing the performance of the campaign, including metrics such as reach, engagement, and conversions.
- Developing a crisis management plan to address any potential issues or negative feedback that may arise during the campaign.
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the target audience and their online behavior.
- A detailed content calendar with engaging and informative posts for the social media campaign.
- Identification of key social media platforms and a plan for paid advertising and influencer partnerships.
- Implementation of a monitoring and analysis system for campaign performance.
- A crisis management plan to address potential issues during the campaign.
Final deliverables:
- A complete social media campaign strategy document outlining all the above components.
- A presentation explaining the strategy and its expected impact on brand awareness, engagement, and sales for Celebrate Africa Tours Inc.
Staff time and mentorship will be provided as well as official recommendations at the end of the project. Any access to tools and technology will be facilitated.
Supported causes
Decent work and economic growthAbout the company
We are a multi-destination travel agency in Vancouver, BC that offers travel packages and experiences (group tours, family vacations, honeymoons, etc) to 26 African countries.
Clients can purchase existing travel packages or customize travel experiences based on their unique needs and interests.
Sustainability and cultural responsibility are our core-values and unique selling points. Our suppliers are carefully selected in alignment with these values. We collaborate with women and youth-owned travel companies in all 26 countries to create more economic opportunities for these groups and ensure that revenue generated benefits local communities.
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