The aim of this project is to improve Rhozeland's online presence and broaden its digital reach. To accomplish this, we will create a cohesive digital marketing strategy, develop captivating content for various digital platforms, and optimize the website for seamless search engine functionality.

By the end of the project, students should demonstrate:

- Understanding of Rhozeland's business strategy and goals.

- Development of a comprehensive digital marketing strategy.

- Creation of content for various digital platforms.

- Optimization of the company's website for SEO.

- Testing and implementation of the digital marketing strategy.

Final deliverables should include:

- A written report outlining the digital marketing strategy.

- A presentation summarizing the project and its results.

All source code for the website optimization.

At the end of the project, students are expected to demonstrate a profound comprehension of Rhozeland's business strategy and objectives. They will develop a comprehensive digital marketing strategy that aligns with these goals. This will involve crafting compelling content for multiple digital platforms and optimizing the company's website to enhance search engine optimization (SEO). Additionally, students will need to conduct tests and implement the digital marketing strategy to ensure its efficacy.

To improve readability and comprehension, the list of objectives and deliverables will be presented as bullet points. Furthermore, specific details and examples will be provided to better illustrate what is expected of the students. Lastly, information about the target audience and how the digital marketing strategy will effectively reach and engage them will be included.

SECTION 1

Our training goals and expected training outcomes within the tenure will include the following: 

• The ability to work remotely, managing your schedule and workload
• Branding and company guideline expectations
• Relationship building and community networking from our expansion to the digital space

Within our first month, we plan on approaching our training and support with these tasks:

Week 1

1. On-boarding & orientation of roles and departments within Rhozeland
2. Technologies and software overview and familiarization

Week 2:

1. Delegation of Tasks and Responsibilities for current projects

Week 3-4+:

1. Constant communication and annual reviews as required

SECTION 2

Employer Evaluation:

The following are our key performance indicators for this position regarding updates to ensure current project deliverables/tasks:

1. A minimum of one weekly scheduled meeting and work session lasting two hours.
2. Commitment to fulfilling a certain number of hours at 894 College Street.
3. Responsibility and professionalism, such as punctuality and decency toward other people, are essential in meeting the expectations of Rhozeland's vision.
4. Ability to communicate & be accountable for sudden changes in direction and company management
5. Company culture impact and willingness to use resources

Criteria 1-5, along with required comments for each priority item. 

Trainee's Evaluation:

We would like to evaluate our trainee's feedback through our areas in the following department:

1. Skillset and knowledge impact on future developments
2. In-studio experience
3. Remote experience
4. Outlook on overall company culture and attitude
5. Senior and director management
6. Other respects and criticisms not mentioned above but discussed here

Criteria 1-5, along with required comments for each priority item. 

Closing Remarks:

Rhozeland Design Studio is an equal opportunity employer and, as such, positively encourages applications from suitably qualified and eligible candidates regardless of sex, colour, sexual orientation, gender identity or expression, marital status, family status, citizenship, race, ancestry, disability, national or ethnic origin, veteran status, age, religion or belief.

Reference will be provided by the end of tenure if required.

Primary contact: (Michael Lé, Director of Design Technology & Studio Operations)

Primary Method of Contact: (Discord Messaging, iMessage or SMS, Rhozeland Google Drive, email)