Our company advertises products online. We want to create email marketing to attract more customers.

We would like to work with students to design a new email and SMS marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email and SMS marketing campaign goals and target market.
• Identifying types of emails and SMS content that our company should send out such as welcome messages, newsletters, and re-engagement emails.
• Developing email and SMS content that incorporates the recommendations made
• Researching factors affecting the effectiveness of email and SMS marketing such as when emails and SMS are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Identifying ways to personalize emails and SMS for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email and SMS types and content
• Understanding of factors affecting emails’ and SMS effectiveness
• Identification of metrics to monitor the campaigns' success

Bonus steps would include:

• Recommending strategies to personalize emails and SMS
• Recommending strategies to optimize the timing of the delivery of the emails and SMS

Final deliverables should include

• A 20-minute presentation

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email and SMS marketing campaigns
• Our customer personas and industry insights
• Customer feedback on our products.
• Input on choices, problems or anything else the students might encounter.