Influencer Marketing

Closed
INSTACHEW
Mississauga, Ontario, Canada
Ramin Sadat
Chief Operating Officer
(1)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Operations Product or service launch Marketing strategy
Skills
online marketing marketing management brand awareness influencer marketing new product development communication
Details

Number of positions available: 1 team of 2 persons

We would like students to help us develop and manage our influencer marketing strategy that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Influencer marketing is an established form of online marketing. We would like to utilize online influencer to build brand awareness, generate content and market our products.

To accomplish this, we expect the students will:

Review our current list of influencers/brand ambassadors and historical campaigns implementedClassify existing influencers by number of followers (ie. nano, micro, mega)Review current influencer out reach template/strategy and modify accordingly.Identify and qualify potential influencer Design a new campaign with our Marketing Manager (ie. promote a new product)Implement campaign (ie. send products and instructions)Review outcome of campaign

Ultimately, you will be working on Influencer Marketing for our organization and see the direct impact of your contributions toward the business.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent organization and communication skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

You will get to work directly with a Marketing Manager as well as the founders of INSTACHEW.

Our Marketing Manager and team will provide you with the following:

VisionScope of WorkExpectationsGuidance and Mentorship a long the way

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Consumer goods & services

At INSTACHEW we had a realization that there was a lack of presence for innovative pet products in the North American market, like a smart pet feeder or a smart litter box. That is why in 2017 INSTACHEW launched with its flagship product, the Instachew Smart Pet Feeder. Since then INSTACHEW has partnered with leading players in the smart pet products category to introduce innovative products to all pet owners.

INSTACHEW's collaboration with PETKIT has introduced a series of pet products that pet owners love. For example, the Eversweet Smart Water Fountain, shown on your left, has been a huge success with our customers.