Website Search Engine Optimization (SEO) - Level UP
Project scope
Categories
Digital marketing Lead generation Search engine optimization Website development Information technologySkills
website optimization wedding photography web traffic search engine optimization backlinksWe are looking for passionate student(s) who can help our website organically rank on the first page of Google.
OBJECTIVES —
- To be the top ranked result for keywords relating to "Toronto Wedding Photography/Photographers"
- Increase organic website traffic
TASKS —
- Keyword Research to find profitable and rankable keywords (short and long tail)
- Optimize website's meta descriptions, backlinks, page titles, image Alt tag, content, and consistency of information
- Optimize the backend SEO aids available through Squarespace
- Submission of website to search engine for instant indexing
DELIVERABLES —
- List of long and short tail keywords
- List of suggested content (articles, blog post, etc.) to help ranking
- SEO Strategy plan with relative documents (this will help the founders continue with the implemented strategy beyond our time together)
Review our current website which has been designed with Squarespace and implement all needed changes to increase search engine rankings.
You will be working directly with the co-founders, allowing for supervision and mentorship as needed.
We will set up weekly calls to set goals, report on progress, and discuss challenges as they arise.
Our hope is for you to feel comfortable in the role and give you the guidance and structure to deliver the best quality work as you can.
We look forward to hearing from you!
About the company
Our company, Ugo Photography, is a lifestyle and wedding photography studio based in Toronto, ON. We specialize in timeless and elegant curated events in Southern Ontario and European wedding destinations. We lived in Spain for close to 10 years and moved home in 2017. From a business standpoint; therefore, we are still quite a new company here in Toronto in a very competitive market. Our goals include growing our company and marketing our business in a more effective way in the Toronto wedding market.