Charles from CMJ Entertainment Inc. is seeking to enhance its personal branding strategy to better connect with its audience and differentiate itself in the entertainment industry. The project aims to provide learners with the opportunity to apply marketing and branding concepts learned in the classroom to a real-world scenario. The team will analyze CMJ Entertainment's current branding efforts, identify areas for improvement, and develop a comprehensive personal branding strategy. This strategy should align with the company's values and goals, and effectively communicate its unique offerings to the target audience. The project will involve research, creative thinking, and strategic planning, allowing learners to gain hands-on experience in brand development.

Key tasks include:

- Conducting a SWOT analysis of CMJ Entertainment's current personal branding.

- Identifying target audience segments and their preferences.

- Developing a cohesive brand message and visual identity.

- Proposing actionable strategies for enhancing online and offline brand presence.

The deliverables for this project will include a detailed personal branding strategy document and a presentation summarizing the key findings and recommendations. The strategy document should outline the proposed brand message, visual identity, and specific tactics for implementation. Additionally, a creative brief for potential marketing materials, such as social media content or promotional videos, should be included. The presentation will provide an overview of the strategy and highlight the anticipated impact on CMJ Entertainment's brand positioning.