Through this project, students will be expected to: perform research on how best to reach busy health care professionals, identify attitudes of customers (when they are willing to invest in their own education vs having employer do so), identify and evaluate potential customer profile and markets, and identify potential improvements to the existing ads and landing pages.

The final goals are: a report of research conducted, audience targeting recommendations based on research, mock-ups for potential ads and ad copy if there are improvements to be made from the previous ads, and if needed or recommend, proposed changes to the landing pages and our website.