Marketing Plan for Clear Air Device
Project scope
Categories
Communications Market research Market expansion Product or service launch Sales strategySkills
marketing strategies life sciences key performance indicators (kpis) target audience brand awareness marketing market research marketing channel supply chain disinfectingClearAir Device was incorporated during the 2021 COVID-19 pandemic. This timing was ideal as the EPA, FDA, USDA, and Health Canada all relied on ozone as an effective disinfection against the novel coronavirus (SARS-CoV-2).
ClearAir Device Ltd. is a female-founded, green & clean tech company. Privately owned and financed, our company sells and distributes eco-conscious, cleaning, and sanitizing products focusing on low-grade, aqueous ozone to effectively remove harmful contaminants from food, water, and surfaces. Our “Made On Demand” suite of stabilized aqueous ozone devices has been tested and proven to replace many chemical cleaning and sanitizing products.
clearairdevice.ca sells and ships On-demand Contamination Control and life Sciences Devices throughout Canada and North America. Our products are FDA, and Health Canada-approved for safe use.
THE PROBLEM
The COVID-19 pandemic has created global concerns for sustainable health, complicated by reduced food security and hampered supply chains. This state of unrest is long-standing and has us seeking and applying new measures to stay healthy at home, work, and in the
community.
The problems that we solve: YouTube
The main goal for the project is to create a comprehensive marketing plan for Clear Air Device, focusing on promoting the benefits of Aqueous Ozone technology and increasing brand awareness. This will involve several different steps for the learners, including:
- Conducting market research to understand the target audience and competitors.
- Developing a marketing strategy highlighting Aqueous Ozone technology's unique benefits.
- Creating a marketing campaign that includes digital and traditional marketing channels.
- Identifying key performance indicators (KPIs) to measure the marketing plan's success.
- Collaborating with the Clear Air Device team to align the marketing plan with the company's
goals and values.
By the end of the project, learners should complete the following tasks:
- Market research report outlining the target audience and competitive landscape.
- Comprehensive marketing plan, including strategy, tactics, and budget allocation.
- Marketing campaign materials such as social media content, website updates, and promotional materials.
- KPI framework to measure the effectiveness of the marketing plan.
Final deliverables:
- A detailed marketing plan document outlining the strategy and tactics.
- Presentation of the marketing plan to the Clear Air Device team.
- Evaluation of the marketing plan's performance based on KPIs and recommendations for future improvements.
My goal is to create a supportive and conducive environment for learners to successfully complete projects, fostering a positive learning experience and career exploration.
I would accommodate the learner/s by gifting our CleanTech products for their experimentation and personal use.I will also do my best to ensure project guidelines are clear
- Student would have access to data tools and software
- Mentorship and conversations to guide and learners
- Training workshops and memberships to support digital learning
Supported causes
Clean water and sanitationAbout the company
In light of current environmental challenges, numerous studies have revealed alarming levels of contaminants in our soil, food, and water, posing significant threats to our health. Motivated by this, our journey to reduce toxic loads and promote sustainability took root.
While scientific and clinical documents highlight over 100 benefits and uses for ozone technology, the existing machines are often expensive, bulky, and primarily tailored for agricultural, industrial, and clinical settings. This limitation left us feeling both frustrated and concerned.
The pivotal question arose: "How can we effectively eliminate contaminants and toxic loads from our daily essentials, such as food and water?" The answer emerged in the form of Aqueous Ozone – a safe, daily-use ozone water solution that can be applied in occupied spaces. Not only does it showcase remarkable efficiency in water and food sanitization, but medical and FDA reviews have also underscored its effectiveness in eradicating and controlling SARV-CV19.
In response to this need for accessible and sustainable solutions, ClearAir Device was established in October 2021. Our primary goal is to empower everyday individuals to harness the cost-saving benefits of ozone purification (O3) as a powerful tool to combat contamination in their health and living spaces. Join us on our journey towards a healthier, more sustainable future.