Selling into the commercial marketplace (Unit 1)

Students will explore the commercial marketplace to assess their loudspeaker/electronics/AV purchasing practices. Who do they buy from? How do they make their purchasing decisions? What sort of products do they purchase? Who would be our competition? The goal is to provide a report which identifies the commercial market opportunities that have not yet been tapped by our Sales Staff, since we have only targeted residential markets. The information gained through this exercise will assist our sales staff in broadening our customer base and thus increasing sales. Students will gain a better understanding of how to expand business opportunities with a product line that has already established a solid base but needs expansion.

Marketing to the commercial industry

Ever since our organization started some 35 years ago, we have been selling to distributors (e.g., Audio 2000, Best Buy, etc) who then sell to the general consumer. We'd like to look at the sales opportunities that exist in selling to commercial spaces ( (hospitality, boardrooms, restaurants, etc.) in the US and CAnada. The goal would be to increase sales and broach a new market