Freedom Roadmap Social Media Campaign

The Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need. - Research target audience demographics and preferences. - Identify key social media platforms for promotion. - Develop a content calendar and creative assets. - Implement and monitor the campaign's performance.

User Testing for The Clean Divorce Tools

The Clean Divorce is seeking to enhance its Freedom Roadmap and Divorce Journal, tools designed to support families navigating separation and divorce. The goal of this project is to conduct comprehensive user testing to gather insights on user experience, usability, and effectiveness. By engaging with real users, the project aims to identify areas for improvement and ensure the tools meet the needs of families during this challenging time. The project will involve designing and conducting user testing sessions, collecting and analyzing feedback, and providing actionable recommendations for enhancements. This project provides an opportunity for learners to apply their knowledge of user experience design and research methodologies in a real-world setting. - Understand the current functionality and purpose of the Freedom Roadmap and Divorce Journal. - Design user testing protocols to evaluate the tools. - Conduct user testing sessions with a diverse group of participants. - Analyze feedback to identify strengths and areas for improvement. - Develop a report with recommendations for tool enhancements.

Digital Marketing Strategy for Divorce Wellness Awareness

The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.

Business Development - website design

We would like to collaborate with students to take the existing website and create a professional membership website with a client portal This will involve several different steps for the students, including: The Creation of a membership website with a client portal Documenting the design process and any additional insights that emerge. Testing the site with customers and surveying for feedback. Refining design ideas with input from experts and customers. include the desired website features including automations, CRM & intake process The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify software to meet business needs. Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.