Financial Business Plan

Folium Labs is a biopharmaceutical company that develops innovative drug and nutrient delivery technologies and formulations to treat various medical conditions. We are looking for assistance in creating a financial plan and financial projections for new product introductions and licensing agreements. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projections.

Competitive Analysis - Omega 3 formulations

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Omega 3 is known to have very poor absorption. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in the Omega 3 formulations and how we can differentiate ourselves through our product/service offering, and our messaging.

Regulatory Research for Commercialization of Drug Delivery Systems

Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.

Market Research - Therapeutic Applications of Natural Ingredients

Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.

Digital Content Creation for Web and Social Media

We are looking for students with social media skills Folium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, and YouTube. To accomplish this, we expect the student(s) will: Assist with social media videos and images; Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials; Identify media outlets that are most beneficial to share our story and write media proposals; You will be working on content creation that we can use as go-to marketing tools;

Blogging - Reviews of Clinical Studies of Amaranth Oil

Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Blogging - Medicinal Benefits and Applications of Amaranth Oil

Folium Labs has recently launched a new product online - a 30 ml dropper bottle with cold-pressed amaranth oil under brand LIVLI. We want to create a blog to strengthen our marketing and bring more awareness about the medicinal benefits of amaranth oil and its applications in wellness in wellness and cosmetics. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Market Research - Therapeutic Applications of Natural Ingredients

Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.

Content Creation for Social Media and Marketing Materials

We are looking for students with social media skills Folium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters, and other content pieces on assigned topics; Assist with social media videos and images; Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials; Identify media outlets that are most beneficial to share our story and write media proposals; You will be working on content creation that we can use as go-to marketing tools;

Regulatory Research for Commercialization of Novel Technologies and Products

Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.

Product Explainer Videos

We are looking for 4 students with video creating skills Folium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videos This video will be displayed on our website and shared in social media and by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above

Digital Content Creation for Social Media

We are looking for students with social media skills Folium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters, and other content pieces on assigned topics; Assist with social media videos and images; Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials; Identify media outlets that are most beneficial to share our story and write media proposals; You will be working on content creation that we can use as go-to marketing tools;

Regulatory Research for Commercialization Strategies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for specific products.

Market Research - Medicinal Mushrooms

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on medicinal mushrooms and their therapeutic applications. Folium is currently working on the development of a range of products containing medicinal mushrooms. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the medicinal mushrooms' medicinal applications and their market potential.

Competitive Analysis - Absorption Technologies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews. Objective We hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.

Competitive Analysis - Curcumin Products

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Curcumin is known to have very poor absorption. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in the curcumin formulations and how we can differentiate ourselves through our product/service offering, and our messaging.

SEO and Social Media Strategy

Folium Labs is developing and marketing dietary supplements and natural health products. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our product line: dietary supplements to boost energy, brain, metabolism, immune system. A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords. The participant is to review the current website and identify gaps in SEO best practices and analyze keywords with the best potential to increase site visits. Analysis of competitive websites in terms of traffic and keywords used. Social media requirements to increase the number of followers/likes and share Timely deployment of all our social media content to drive maximum traffic to our site. This will include blog posts development and placement, the use of the right keywords in the content across social media, Creating engaging content for prominent wellness websites, such as guest blogs. Working with tools and programs to monitor SEO progress, to schedule blog posts and social media posts for Folium consumer site. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated

Digital Content Creation: Nutraceutical Products

We are looking for 4 students with social media skills Folium Labs would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube: short videos, graphics, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters and other content pieces on assigned topics Assist with a social media video launch to promote our products Evaluate recent successful user-generated campaigns Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A students with excellent blogging, writing, video, graphic design skills would be the ideal candidates for this project.

Market Expansion Research

We are looking for 4 students with market research interest and skills in sales Folium Labs is ready to take our business to the next level. Our company requires some assistance in assessing new distribution channels outside of our current territory. We are interested in market research of distribution channels for our nutrition products (brand LIVLI) in select markets (USA and Canada) and strategies to reach those channels, digital and traditional. It is important for us to stay up to date on industry standards to ensure that we research new channels fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a distribution channel analysis and proper communications to reach those channels. This report should include an optimal channels recommendation list and communications strategies to engage those channels. To consider: Which channels align with our current one? What are the pros and cons of expanding our sales? What communications strategies to rich those channels - traditional and digital?

Product Explainer Videos

We are looking for 4 students with video creating skills Folium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videos This video will be displayed on our website and shared in social media and by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above