Restaurant, Catering & Events Consultant

Who We Are: The Wack Kitchen is an in-house, takeout and delivery restaurant that offers consumers multiple virtual restaurant brands. Our company believes the winning formula for success is a combination of great food, service and people. Our Challenge/Opportunity Located inside a golf course off a major highway in BC, the restaurant has a unique view & atmosphere that competing downtown restaurants do not have. While this has the potential to be a competitive advantage, currently it is a challenge. The off the beaten path location requires The Wack to become a destination for guests, very rarely does a customer walk through the door because they just drove by. While this was not a challenge when operating solely as a virtual kitchen using 3rd party delivery apps, with dine-in service now open it is critical to drive traffic through the doors. Student Focus Areas & Deliverables Strategy  - Developing a strategy to increase the current in-house dining & develop a go-to-market strategy for securing event bookings and catering contracts. Operations  - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement. Marketing  - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct an overhaul of our branding or communication strategy. Sales  - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure to help us roll out better prospecting that increases conversion rates and boosts our sales team's performance. Talent  - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program with survey mechanisms. Finance  - Design new/improved accounting processes; identify opportunities to help us streamline costs. Other duties the student may complete could include : Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools:  Riipen messaging, company email, company messaging group on Whatsapp Student's primary contact : Kathleen King, co-owner Secondary contact:  Chase Reilly, Head Chef