Social VR Applications

Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help answer questions: Who is the market for the Social VR and how do we brand ourselves to compete with existing products? (target segment exploration) The original intent of Social VR: - a business meeting multiplayer software application in VR that is simple to use; current products on the market are not simple - reusable toolbox; ie ability to save environments - easy log in process linked to calendar invites Additional insights on: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).

VR Video Games: Product and Brand Placement Strategy

We are seeking students to complete a comprehensive report covering the following areas: -Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and identify grants and organizations which can provide funding for R&D and scaling of games - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Elements of successful products

VR Industrial Applications

Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).

Healthcare: Product and Brand Placement Strategy for CareGiVR

The CareGiVR project (in development) will create a VR training platform for caregiver competencies allowing them to interact with virtual patients who demonstrate a wide range of emotions and illnesses including dementia produced through AI and performance capture. Increased training will lead to increased self-efficacy in caregivers, and better health outcomes for patients. Red Iron Labs is looking for support and assistance from students with: - Research and identify consumer and business markets/potential clients (US and Canada) - Research and identify grants and foundations which can provide funding for R&D and scaling of platform - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Analyse elements of successful products - Product branding and market niche strategies