- Description
-
Red Iron Labs was established in 2016 and is based in Calgary, AB. Originally created as a virtual reality game studio, we have expanded into developing immersive solutions across all industries. Our team consists of highly skilled multimedia creators, XR developers, and talented 3D artists and animators creating highly immersive and realistic environments and experiences. It is through our game design expertise that we provide highly realistic, interactive, and engaging immersive experiences with quick turnaround periods, which engage, entertain, and empower humans.
- Number of employees
- 11 - 50 employees
- Year established
- 2016
- Company website
- https://www.redironlabs.com/
- Categories
- Market research Product or service launch Marketing strategy
- Industries
- Education Entertainment Hospital, health, wellness & medical Technology
Recent projects
Social VR Applications
Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help answer questions: Who is the market for the Social VR and how do we brand ourselves to compete with existing products? (target segment exploration) The original intent of Social VR: - a business meeting multiplayer software application in VR that is simple to use; current products on the market are not simple - reusable toolbox; ie ability to save environments - easy log in process linked to calendar invites Additional insights on: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).
VR Video Games: Product and Brand Placement Strategy
We are seeking students to complete a comprehensive report covering the following areas: -Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and identify grants and organizations which can provide funding for R&D and scaling of games - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Elements of successful products
VR Industrial Applications
Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).
Healthcare: Product and Brand Placement Strategy NeuroRecoVR
Neuro RecoVR is a VR application designed to aid the process of stroke rehabilitation. It is provided through mass market VR headsets or through devices such as Treadmills to facilitate recovery of patients with motor and cognitive impairments (i.e. vision, memory, upper and lower body motor skills, etc.). Engaging in gamified VR activity modules, patients are instructed to complete challenges designed to restore lost brain function. The system empowers patients to rehabilitate outside the limited time available in clinical settings, on a more regular basis, remotely and in the comfort of their own home. Utilizing a cloud based tracking app, registered medical professionals will have access to data sets and will be able to track their patient & progress or shortfalls and make adjustments remotely on the fly. We are looking for students to help and assist with: - Research and identify consumer and business markets/potential clients (US and Canada) - Research and identify grants and foundations which can provide funding for R&D and scaling of platform - Analyse current consumer markets, and trends - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Analyse elements of successful products - Product branding and market niche strategies