Marketing Strategy for New Healthcare Service

Straight Up Health is launching a new healthcare service aimed at improving community wellness and accessibility. The project involves developing a comprehensive marketing strategy tailored to the unique needs and characteristics of the target community. The goal is to increase awareness and engagement with the new service, ensuring it reaches and benefits the intended audience. Learners will conduct market research to understand the community's demographics, preferences, and communication channels. They will analyze competitors and identify key differentiators for Straight Up Health's service. The project will culminate in a strategic marketing plan that includes digital and traditional marketing tactics, community outreach initiatives, and a timeline for implementation. This project provides an opportunity for learners to apply marketing theories and strategies learned in the classroom to a real-world scenario, enhancing their practical skills and understanding of healthcare marketing.

Graphic Design and Social Media Strategy

Our organization is seeking graphic design and social media strategy support for ongoing marketing and advertising projects! We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are looking for individuals that can help amplify what makes us unique and create strong messaging for our our brand. This project may combine research, data analysis, social media strategy building, graphic design, and more!

Website Design

We would like a new website for Straight Up Health. We are looking to enhance our current site to better speak to our audience (youth demographic) and to make sure the flow from beginning to end is ideal for the consumer. We are a mental health company, so people would come to our site for either information about mental health in general, or to book an appointment to meet with a therapist. We want both options to be very accessible and easy to follow, but converting a visitor to a client (book now) is our number one goal, so that ease of navigating what we offer, our team and booking a session through our website is very important! We also have plans to grow our services this year, so we need to plan the design to include this. Ideally the website would have 4 main purposes: 1. book a therapy session with a therapist 2. book a corporate workshop 3. buy one of our courses (ex. sleep course, self-compassion course, routes of safety course...etc) 4. free resource library Look forward to the opportunity to work with you! Thank you! * our current website: www.straightuphealth.ca

Digital Wellness Course Development

Straight Up Health aims to expand its educational offerings by creating a digital course focused on wellness and mental health. The goal is to design an engaging and informative course that can be accessed online by users seeking to improve their mental well-being. This project will allow learners to apply their knowledge of digital content creation, instructional design, and mental health concepts. The course should be structured into modules that cover various aspects of mental health, such as stress management, mindfulness, and healthy lifestyle choices. The project will involve researching current trends in digital learning, selecting appropriate multimedia elements, and ensuring the content is accessible and user-friendly. By the end of the project, learners will have developed a comprehensive digital course that aligns with Straight Up Health's mission to promote mental wellness.