Padulo X
Padulo X
Toronto, Ontario, Canada
Description

EXPERIENTIAL MARKETING THAT MOVES PEOPLE
An experiential and live-event agency with a passion for creating brand experiences that resonate and move people, we live online, offline and everywhere in between. We are a highly collaborative agency that comes to the table excited to share and commit to our clients and all partner agencies.

Our key initiative right is our North American social impact movement Treat Accessibly that has garnered over 171 million impressions and 100+ news segments in Canada alone since 2019. In 2021, Treat Accessibly was championed by global Confectionary brand Kinder. In 2022, Treat Accessibly will appear on every box of Kinder Halloween Candy in Canada.

Treat Accessibly is on a mission to create 4 million accessible trick-or-treating experiences at homes, on Halloween, across North America by 2025. One home for every differently-abled child. And in the process raise awareness for the daily obstacles institutions create for the differently-abled everyday.

Number of employees
2 - 10 employees
Year established
2010
Company website
http://www.padulox.com
Categories
Communications Marketing strategy Visual arts Education
Industries
Marketing & advertising

Recent projects

Social Impact - Public Relations and Digital Content Creation

We would like students at Boston College to help us a this grow, Treat Accessibly, the most impactful community initiative supporting differently-abled children in Canada that is moving into the U.S. in 2021 in Massachusetts and 7 other pilot states. The expansion into the U.S. comes after an unprecedented positive social, community, media, government and non-profit response for 2-years in Canada and the desire of our champion Partner RE/MAX to support expansion. Watch our impact video! The Treat Accessibly grass roots movement was started by one dad, Rich Padulo, and has since that has already inspired 100,000 Canadian homes to participate. With the Support of partners RE/MAX, Home Depot and a to be announced candy brand, we aim to have 12 million households participating in North America by 2024. One home for every child and youth that is differently-abled. We would like students to help us a this grow in Canada and introduce in the U.S. We would like students to help us with creating stand out media and community relations content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Rich Padulo, Treat Accessibly Founder, is also a veteran marketing entrepreneur with top-tier international clients. His experience as a partnership, sponsorship and CSR expert in the marketing space helped propel Treat Accessibly to the tremendous success quickly while keeping it a grass roots social movement. Why is Treat Accessibly - a Halloween Movement so important to the North America right: Did you know that 1.3 Billion people have a disability. Differently-abled people are largest minority in the world today. Today, 400,000 Canadian and 12,000,000 American children identify as having a disability. A disability that could very well stop them from being part of a traditional children love - trick-or-treating. Your stairs or other hurdles most don’t think about - could be what’s stopping them. Join us and 50,000+ homes, in Canada, that have already planted our sign of change on their lawn at Halloween to champion an Accessible future. Let’s show, not tell, our kids how to be Inclusive. Let’s hack Halloween, the biggest night of community togetherness, for the kids, to be the night North American champions Accessible Inclusion in all things. Let’s show the world what can happen. One night to help change tomorrow. Happy Halloween Every BODY! To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. You will be working to support sponsor supporters (RE/MAX specifically). If you like the sound of our movement and the importance of helping inclusivity for the differently-abled, and are ready to tackle this challenge with us, then we'd love to hear from you. Rich Padulo will personally work with the team, brief and provide contsructive feedback as well as added mentorship. Rich will also champion the students work being presented to brand sponsors and have visibility to them in key meetings. A student or team with excellent writing and video skills would be the ideal candidate for this project. A team that wants to foster change and excited to engage media, community groups, home owners, government Visit the Treat Accessibly Website Visit the Founder's LinkedIn

Admin Rich Padulo
Matches 0
Category Media + 3
Closed

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. If you are differently abled, we welcome you to apply, or if you know of someone that is differently abled that can support us in this project, please put us in touch.

Admin Rich Padulo
Matches 1
Category Marketing strategy + 3
Closed

Brand & Government Partner Relations

We would like students to help us with managing and activating Brand and Government Partners in a way that is aligned with our vision, mission, and plan to expand the Treat Accessibly movement beyond Canada. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Work with partners at RE/MAX Canada, Canadian Tire, Kinder and Toronto, Mississauga, Surrey and many more cities. Meet and action partner deliverables. Learn how to expand existing and create new partners Support ongoing communications and execute partner related deliverables. Ultimately, you will be working on growing the Treat Accessibly impact footprint across Canada through the leveraging of funding and resources set by brand partners and the corporate communications promotions support by public sector partners like the City of Toronto etc. The Treat Accessibly program is a grassroots social goodwill entrepreneurship founded and run by the President of PADULO X, Rich Padulo. A 20-year veteran of marketing, sponsorships and partnerships as well as appointee to the Ontario Accessibility Advisory to the Minister and Premier and a founding board member and marketing committee member of Drug Free Kids Canada. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing, electronic communications and organizational skills would be the ideal candidate for this project. English and French is an asset, but not mandated. If you are differently abled, we welcome you to apply, or if you know of someone that is differently abled that can support us in this project, please put us in touch.

Admin Rich Padulo
Matches 0
Category Leadership + 4
Closed

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