Lone Star Barndomiums Product Placement

Lone Star Barndomiums (a reality TV show in development for Magnolia Network) seeking students to identify product placement opportunities and contacts. The research can come in the form of a report and include: Landscape of potential partners Associated costs and benefits Strategic positioning of our brand

Regulations & Certifications vis-a-vis First Nations Bison

There are 3 broad areas where basic research would be of immense value (please note that students are at liberty to pursue any/all three areas or keep their focus on 1 element): Regulatory Landscape: Many indigenous communities in Canada have specific herd-grazing and hunting rights. An in-depth assessment of current hunting and herd-grazing regulations pertaining to Indigenous communities enforced by the Minister of Crown–Indigenous Relations would be of great interest. Certification Landscape: Through this element of the project students will engage in understanding the certification landscape for high value produce. This includes of course certifications such as fair trade, organic, as well as others addressing animal welfare, GMO, first nations or tribal specific, etc. This project will aim to assess these certifications on meaningful dimensions such as recognition, volume of product certified, and alignment with goals. Market players: This component is about understand the existing markets (provinces/states and/or cities) where such treatment of food is more prevalent and understand how major players in these markets are presenting the story associated with the food they are serving. Who are the key chefs that may be both willing to experiment with bison as well as influencers and trendsetters for others to follow? -Provide an assessment of current hunting and herd-grazing regulations pertaining to Indigenous communities enforced by the Minister of Crown–Indigenous Relations -Provide an accurate and useable assessment of the food/produce certification market in North America. -Identify key markets (cities likely) of interest -Provide insight into how the issue may be framed appropriately and conveyed successfully -Identify key change agents (chefs or other)

Understanding the Market for First Nations Bison

The initiative involves establishing a market, and in particular a high-value market, for bison. The course project will involve reviewing the certification landscape for related high value produce, identifying how current players communicate stories regarding such produce and suggesting next steps on the path to building a market for bison in North America and beyond. Certification Landscape . Through this project the students will engage in understanding the certification landscape for high value produce. This includes of course certifications such as fair trade, organic, as well as others addressing animal welfare, GMO, first nations or tribal specific, etc. This project will aim to assess these certifications on meaningful dimensions such as recognition, volume of product certified, and alignment with goals. Market players. The second phase is to understand the existing markets (provinces/states and/or cities) where such treatment of food is more prevalent and understand how major players in these markets are presenting the story associated with the food they are serving. Who are the key chefs that may be both willing to experiment with bison as well as influencers and trendsetters for others to follow. Students will conclude with recommendations for the project, questions and concerns and then suggested next steps. -Provide and accurate and useable assessment of the food/produce certification market in North America. -identify key markets (cities likely) of interest -Offer insight into how powerful stories of food origin are crafted and conveyed successfully -Identify key change agents (chefs or other)